It used to be that marketing associated a product with a desirable personality trait or lifestyle. People became inured to that, so energy drink maker Rockstar eliminated the need to make the connection by naming the product after the lifestyle, and adopted the slogan "Party like a rockstar". Realizing, perhaps, that it might be beyond some people's imaginations to think of how a rockstar parties, a new drink has been introduced called Cocaine.
I suggest the next drink be called Twin Underage Hookers Sucking Your Dick.
Update 9/20/06 9:40 p.m.: Welcome! to the untold thousands of people who are landing here seeking more information on Cocaine Energy Drink. The drink company's site seems to be down, and I am currently the number one result on google, so let me try in a half-ass manner to provide the answers your queries suggest you seek:
1. What's in it? Here are the ingredients in Cocaine Energy Drink. (Wait a minute - 700 70 calories in a 8.4 oz. can??)
2. Where can I get it? My recollection from looking at their site is that you can order it from them directly. They didn't list any stores where you could buy it.
3. Will drinking it make me look as hip and ironic as I hope? Only if you snort a whole bunch and then drop dead. Go for it.
4. Where can I get more information? They seem to have a myspace.
I hope they make enough $ with their performance drink to buy the naming rights to a major sports stadium. Much funnier than Pink Taco.
Posted by: trahsfire | September 19, 2006 at 03:21 PM
Oh, gawd. and of course Rockstar, well, yes, let's all follow in Michael Savage's shining entreprenurial example...
Posted by: belledame222 | September 19, 2006 at 10:21 PM
Vote against this product...here is the link
http://[snip]
Stop it before it starts!
Posted by: earthquake | October 03, 2006 at 04:23 AM
Attention morons:
Do not use my site to try to direct people to organize a boycott of Cocaine Energy Drink. It's a pure, straight-up first amendment issue. They can call it "Cocaine." They can call it "Crack." They can call it "Jesus Christ in a Can". They can call it "Taliban". They can it whatever the fuck they want long as (a) it doesn't contain an illegal substance and (b) doesn't mislead people (the prouduct in question clearly states it contains no cocaine). You don't like the associations? Too fucking bad.
Posted by: Mithras | October 03, 2006 at 12:54 PM
RE: Attention morons....i agree with this guy if you dont like the name the dont drink it....personally i think its awsome and i hope it gets big just to piss of anyone that doesn't like it
Posted by: Ryan Flett | October 06, 2006 at 09:27 AM
Cocaine is pretty good actually, just ordered a case off Ebay and got it today, tastes like a fireball and has something in it to make the back of your throat feel a little strange. I am suprised that anyone is shocked by its name, aren't we a nation that lives for shock value, this is pretty tame compared to what I see on the news everynight!!!
ps - After drinking the whole can, I DID NOT have any urges to purchase or consume real Cocaine.
Posted by: Yvonne Miller | October 06, 2006 at 10:16 PM
After drinking the whole can, I DID NOT have any urges to purchase or consume real Cocaine.
Then the terrorists have won.
Posted by: Mithras | October 06, 2006 at 10:23 PM
I am a recovering addict and the fact that Mr. Kirby of Redux Beverages thinks that the name will not push people to actually snort a line is complete ignorance. Most people have no idea what addiction is all about. Mr Kirby seems to think it's a choice to do cocaine. Maybe it is the first time you do it but once the addiction comes into play there is no choice. Addicition is a disease just like cancer and will wreak havoc on your life unitl you come to terms with it. I am not the "creepy, penniless, guy who is mumbling incoherently while walking through town" as he puts it on his website. I am a 34 year old successful mother who struggles every minute of every day to keep my sobriety. The thought of going into a store to purchase a bottle of Pepsi and seeing the name Cocaine staring me in the face is enough to make my palms sweat and my heart race just like it did before I got clean. This is America and I realize he can call his creation whatever he wants. However, I hope he realizes the damage he may be causing to other human beings by marketing this product with such a vile, evil name.
Posted by: Dawn | October 07, 2006 at 02:52 PM
The thought of going into a store to purchase a bottle of Pepsi and seeing the name Cocaine staring me in the face is enough to make my palms sweat and my heart race just like it did before I got clean.
People, places & things, Dawn. The world will not shape itself to suit your recovery; you have to avoid the triggers yourself. Presumably, you didn't get your coke in the convenience store where you might see Cocaine Energy Drink. (If it is, why are you still going there?) If just seeing the word cocaine makes your nose run, you still have to go get it. That's on you, not Mr. Kirby. And if you jones just from seeing the word, then maybe you should be calling your sponsor.
Posted by: Mithras | October 07, 2006 at 04:46 PM
Are you a recovering addict, Mirthas? It doesn't sound like it. How ignorant would I be if I assumed the world would change for me? I know all about people, places and things. I know damn well what needs to be done when I start to "jones" for it. So, don’t be so condescending. My concern is for those people who might be in their early stages of recovery and don't need that dangling in their faces. My recovery is MY responsibility and I am very proud of how far I have come. My life as been turned upside down and changed more that you can imagine so I can remain clean just like I have for the past 8 years. So, please don't lecture me on recovery.
Posted by: Dawn | October 09, 2006 at 12:49 PM
This drink is good! My kids love it!
Posted by: Scott | October 11, 2006 at 11:22 PM
I don't have anything against Cocaine because Of Coke-A-Cola. When Coke-A-Cola first came out, it actually had cocaine in it. Then cocaine got banned. For those who said Coke is a reasonable name, Cocaine is also reasonable. Do I make myself clear. Recovering addicts, get over it. If your that sweaty about Cocaine, what's the deal when Coke's been out there for almost a century.
Posted by: I don't get it | October 13, 2006 at 10:55 PM
I have found Cocaine energy drink at www.howdoigetone.com
They are indicating they are the exclusive distributor of cocaine on the web. There price is very good and they shipped my case out and i got it in a few days.
Posted by: Bill Viseo | October 15, 2006 at 07:19 AM
Okay, just because some big corprate company decides they want to name a drunk cocaine doens't mean everybody has to go nuts over it. Just because its called that doesn't mean every kid that tries it is going to go out and do coke, because if you can go out and find coke then you are probly already on drugs. But it is hard for people who did/do have an addiction to coke. But if your strong enough to quit the first time i think you could keep it that way just because it amkes you want some doens't mean your going ot rush out and buy some. People need to quit freaking out of the simplicity of a drink name. We have more things to deal with than that why don't people focus their attention on something that would help the world. Like saving the rain forrest or The War in Iraq. Don't waste your time with this, yeah i might sound like a hyppicrite but i was just trying to find out with all the fuss was about and now i see, its really nuthing just people mkaing a big deal out of nuthing.
Posted by: Edith | October 19, 2006 at 06:59 PM
Finally found this and tried it. IT's not a bad energy drink, tastes like carbonated, spicy fruit punch. The numbing effect on the lips and throat...tastes like they might have actually put a tiny bit of cayenne pepper in it. It burned the lips and throat like that, but not the tongue oddly enough.
This is certainly not a psycho-active drink. It won't make you feel euphoria, or even any real rush. It's just an energy drink. It made me a little jittery, but thats it. IT made me feel no different than a can of Red Bull. I've never tried cocaine, but I imagine this is nothing like it. But then again, we all knew that, right ;-)
Posted by: Michael | October 21, 2006 at 02:22 AM
Cocaine addiction is a disease? Is it airborne? Is it passed by bodily fluids? Did you sit on a dirty toilet? Did someone stick you with a dirty serenge? NNNNNOOOOOOOOOOO!!!!
Someone said "Hey, you should try this." And you said "O(insert stupid response here)K" Looks like you better go get some anti-biotics.
Posted by: Todd W. | October 21, 2006 at 03:45 AM
to purchase email us at...
[email protected]
or myspace.com/cocaineenergydrinkonline
Buy the case...or buy the pallet
for info http://www.energyfiend.com/caffeine-content/cocaine-energy-drink
Posted by: David | November 07, 2006 at 12:32 AM
"We have more things to deal with than that why don't people focus their attention on something that would help the world."
Yes, like learning proper punctuation, grammar, spelling and capitalization. Please. Reading your response dropped my IQ by at least 5 points. Repeat with us now... Spell check is our friend.
Posted by: Kass | November 17, 2006 at 09:58 PM
I finally found the drink and more info on it here Cocaine Energy Drink
Posted by: Tom | November 26, 2006 at 12:20 PM
I tried Cocaine for the first time today. I don't know what Michael is talking about but I definately felt a rush. There was no euphoria, but it was deffinatley much stronger than redbull. i drink a can of redbull regularly and this was a lot stronger. The burning sensation is pretty intense and the more you drink or faster you drink it, the more it burns, but it doesnt burn for long. It really is an amazing drink and I intend to continue buying it. However, there is a crash, its not a bad crash, but it is present. The crash is about equal to that of a Starbucks Doubleshot. After about 3 or 4 hours I was just as tired as I was before I drank it, but it's not big deal. By the way, the name is just a name, stop freaking out about it. People who have quit smoking walk into Hess or CVS and see cigarettes, ex-alcoholics walk into 7-11 and see beer and wine coolers, it's all about self-discipline and will power. Mr. Kirby named his drink cocaine do draw attention to his product, not to offend ex-addicts or to attempt to get kids to start doing cocaine. There are other drinkins on the marked with names like this too such as CRUNK or Liquid Crack. I'm 17 years old and after drinking it, I have no desire to do cocaine at all. The name drew my attention as it was intended to and i enjoyed it. Overall, Cocaine is definately worth it and should in no way be removed from shelves.
Posted by: ron | November 30, 2006 at 08:23 PM
"I am a recovering addict and the fact that Mr. Kirby of Redux Beverages thinks that the name will not push people to actually snort a line is complete ignorance. Most people have no idea what addiction is all about."
I happen to be one of the NY cokeheads, and I'd like to suggest a standing ovation right now for Mithras for being such a martyr for every other recovering addict or still addicted individual out there.
Hate to break it to you, but you're not the only one. Furthermore, I would hope other recovering addicts are less of spiness consumers than you claim them to be. After all, if everytime I had a massive panic attack/reaccuring abuse symptons ["enough to make my palms sweat and my heart race"] everytime something bearing the likeness or name of my personal addiction problems came within sight, I'd have myself locked up.
If you're expereincing such high levels of issues with your willpower and are exhibiting such reactions to a word typed on a can, I suggest you get more help, because it sounds like while you're clean and sober you're still not coping very well :]
- tyber
Posted by: push.tyber | December 02, 2006 at 06:26 PM
oh and I apologise, that was directed at Dawn, not Mithras.
Posted by: push.tyber | December 02, 2006 at 06:28 PM
i have heard about this drink...i do coke every now and then but i love energy drinks and coffee a lot more...the name of the drink does its job...like someone else said...it draws your attention. i would try it if i could find it--in a store that is. for me, seeing the word cocaine does not make me want it. people talking about it does--just like some of you are. my palms get sweaty and i get more anxious from hearing starbucks doubleshot than from hearing the word cocaine. so i guess in short, i say that it is all where you let your mind wonder to. if you start to want coke too bad, just think about how horrible it is to come down instead of the high...that calms me down a lot. smoke a cigarette or something or pop an ephedrine *laughs*...just one though...
Posted by: vixen261 | December 17, 2006 at 12:45 AM
Hmm...name to suggest an urge to use? Well, if someone gets the jiggles and tingles down the spine just by seeing the word(s), that's a problem. Whoever said that above, self-control is key, none the less. However, for me the drink didn't do a thing. I think a bill tall-boy of the sugar-free 'E' does a better job. Oh, did I mention drinking an x-large Dunkin`-Donuts coffee along with it? :} That's a rush. Call it whatever you want it, goodness, what's the big deal. It's actually fun!
Posted by: p00p | December 29, 2006 at 07:16 PM
I think a person has the first amendment right to organize a boycott of Cocaine energy drink purely on it's name and not be called a moron, ASSHOLE. We all know you're just waiting for the new energy drink "Twin Underage Hookers Sucking Your Dick.You're just hoping the Male.
Posted by: Jim | January 21, 2007 at 01:40 PM
the stuf tastest terrible!!
Posted by: cocaine energy drink | February 21, 2007 at 09:31 AM
cocaine energy drink is a joke and tastes horrible!!!
Posted by: jim | February 21, 2007 at 09:33 AM
I have recently been using this cocaine product and this is the best stuff ont he market. i tested it on a couple of the people at my job and they are hooked (i might start selling it,LOL). It doesnt have a crash it may slow in its rush but it always there over the next 8 hours, just put a TASK in front of you and you will have the energy to take care of it. I had a friend over-exert himself trying to be HE-MAN on it but other than de-hydration he is ok. They are asking me so much i cant even keep the cases coming, I know i can only use one can a day but i tried two and its was too much to handle (6 hours apart). This is the bomb
Posted by: Melvin | February 27, 2007 at 05:56 PM
as soon as i drank this product i ran down the street and bought some cocain. jk jk i just want to know how does it give you a rush? like what does the really mean?
Posted by: I nEed SomE NoWwWwwwww!!!!! | March 14, 2007 at 03:41 PM
well it seems that the cocain energy lovers win people should shut there mouths if u dont like it dont drink it. its just a fucking name dumb ass's
Posted by: zach lyford | March 15, 2007 at 01:59 PM
I stopped reading comments when the recovering coke addict called it a disease... Tell me what your definition of a disease is get over it your fault for trying it in the first place. Not everyone feels the need to try cocaine. I've done many drugs but I'm smart enough to avoid shit like this that is addictive, as I assume you knew when you first got skeeted out.
Posted by: Joe | April 13, 2007 at 01:17 AM
I stopped reading comments when the recovering coke addict called it a disease... Tell me what your definition of a disease is get over it your fault for trying it in the first place. Not everyone feels the need to try cocaine. I've done many drugs but I'm smart enough to avoid shit like this that is addictive, as I assume you knew when you first got skeeted out.
Posted by: Joe | April 13, 2007 at 01:17 AM
I'm sitting here reading this. I sell the drink, and I laugh at all of you people that believe that it will make people want to try cocaine the drug.
BTW if you have problems with this and you feel the need to go get some cocaine as you are reading the word cocaine. THEN GET YOUR ASS BACK INTO REHAB!!!
Simple as that. Freedome of speech and other ways will help protect this drink. It will be here for a long time, even with the FDA trying to push it away.
Waste your time with something else, like Bush, rather than an energy drink.
Posted by: Brian | April 24, 2007 at 03:07 AM