This is a great reaction to an invitation to attend a "blogging expo":
Blog. Do it daily. Link to other blogs. Make comments on other blogs that link back to your blog. Ask other bloggers for link exchanges. Write interesting posts that have a unique voice. Don't just be a link farm to a bunch of bullshit that you didn't have anything to do with. Be original. Use technorati or any of the other tag services you prefer. Create interesting titles for your posts. Use pictures - they're fun. Use relevant labels. Don't be a corporate voice. Allow comments. Moderate them when they start to get offensive. (This is the "conversation" part you will hear so much about at your conference.) Try a podcast. Give up on it. Try a webcast. Give up on it. Give up on creating a viral video before you even try it. Viral happens naturally - you don't unleash it with a marketing plan. MySpace is NoPlace for your business and you will gain nothing from it other than people hating you. Same goes for Facebook, Second Life and Livejournal. Twit if you want, but the Twitter backlash is coming. For now, it's a good monitoring tool. Oh, one other thing: Customer Service is not a phrase to be tossed about in your Mission Statement. It's a practice. When you suck at it, expect your business to suck.
You can call yourself a Social Media Guru, New Media Maverick or Thought Leader. You can even print it on your business cards. But I don't need to pay a bunch of money to hear you say in two days what I just said in one minute. It's common sense. It doesn't really need to be an industry.
Oh, I also love that the Twitter backlash is coming.
(Via Ripley at Whiskey Fire.)