It used to be that marketing associated a product with a desirable personality trait or lifestyle. People became inured to that, so energy drink maker Rockstar eliminated the need to make the connection by naming the product after the lifestyle, and adopted the slogan "Party like a rockstar". Realizing, perhaps, that it might be beyond some people's imaginations to think of how a rockstar parties, a new drink has been introduced called Cocaine.
I suggest the next drink be called Twin Underage Hookers Sucking Your Dick.
Update 9/20/06 9:40 p.m.: Welcome! to the untold thousands of people who are landing here seeking more information on Cocaine Energy Drink. The drink company's site seems to be down, and I am currently the number one result on google, so let me try in a half-ass manner to provide the answers your queries suggest you seek:
1. What's in it? Here are the ingredients in Cocaine Energy Drink. (
Wait a minute - 700 70 calories in a 8.4 oz. can ??)
2. Where can I get it? My recollection from looking at their site is that you can order it from them directly. They didn't list any stores where you could buy it.
3. Will drinking it make me look as hip and ironic as I hope? Only if you snort a whole bunch and then drop dead. Go for it.
4. Where can I get more information? They seem to have a myspace.